Choosing an Effective Domain Name

Choosing an effective domain name is just as important as choosing a company name or even the line of business itself. There are a number of guidelines that you must adhere to that we will look at, but apart from those, you have total control and artistic license to create whatever domain name you wish. But will it work for you, or against you?

The Guidelines

domain name

1. Domain names must contain a minimum of two characters but no more than 67.

Nobody in their right mind should want to use 67 characters in their name. The more memorable your domain name is the easier it will be to remember it. Not exactly rocket science is it? Also, people don’t want to type long addresses, especially if they are hard to spell. There’s nothing worse than having to look at every character in a long, hard to spell address to make sure you have spelled it correctly, only to find its wrong and you have to type it all over again. So in my opinion, short and easy to remember and spell domain names are the best to use.

This is true, but reading capitalized text is harder to read than lower case. Also, the use of capitalized text on the internet is classed as shouting, and nobody likes to be shouted at.

3. Domain names can contain letters, numbers, and hyphens, but no spaces. Also, you can’t use hyphens as the first or last characters of your domain.

This is a personal preference. Let’s take three names as examples.

As you can see this is quite hard to read. You can’t really tell where one-word stops and another one starts. Don’t make your customers work too hard to find your website.

This is quite easy to read and hyphenating in this way is often used. The only problem I have with this is that you have to press the shift key to achieve the correct hyphen. You may think I’m being a little silly here but remember to cater to all users. Not everyone is a computer or keyboard literate. Make things as easy as possible.

This is very easy to read. The hyphens separate the text very well, and you don’t have to use the shift key to achieve the desired hyphen, less work for the customer.

Product Name or Company Name

Keyword Domain Names

Domain names containing keywords applicable to your industry will help the customer to identify what your line of business is. Also in search engines such as Yahoo, if your domain name contains keywords that you have in your title tag, you could achieve slightly higher rankings.

Use of Numbers

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OK, there you go. As you can see it’s well worth thinking hard about your domain name. It can either reflect professionalism, instill confidence, and be used as part of an effective marketing campaign. Or make you look really crappy. The choice is yours.

Good luck

Domain Name